Word of Mouth

Tony Morgan has a great post called, "Better Marketing or Better Ministry".

Tony quotes John Moore of Brand Autopsy,

"Starbucks spends its advertising dollars on making better products and better customer experiences and not on making funnier television commercials."

Tony's comments about Moore's observations are such,

"People will be more likely to show up on Sunday morning because a friend invited them than if they receive a postcard in the mail. Not saying postcards don't have their place. I'm just saying the most effective "marketing vehicle" is word-of-mouth."

The past couple of weeks we have seen some exciting growth and new people have been joining us for worship and been returning week after week. And as I have been talking to people on Sunday morning, families have been coming because Big Creekers are inviting them. We have a great church, but one of our biggest problems is we don't have good visibility being in the business park in Alpharetta (that is why we are building on Bethelview Road). Also, we don't have a huge advertising budget, mostly because we've chosen not to invest our resources there. Advertising hasn't proven the most effective method of motivating people to visit Big Creek. The two biggest wins for us have been a good web presence, and word of mouth/personal invitation.

People come because other people invite them. It is as simple as that!
So keep telling your friends about Big Creek and invite them to come with you on Sunday.